10 Best Gen AI Tools for Sales Team in 2024 (and When to Use Them)

October 17, 2024

Still relying on ChatGPT for tasks like analysis, automation, and research? While its 2022 debut transformed how we leverage generative AI, especially in sales, it’s now 2024, and far more advanced AI tools are available. 

In the lightning-fast world of sales, where things change by the minute, staying ahead with speed, dexterity, empathy, and efficiency is crucial. And that’s precisely what top-of-the-line generative AI sales tools are enabling for sales pros like you. (Tony Stark had Jarvis; why settle for just ChatGPT when you can upgrade?)

But first, some fundamentals.

Generative AI in Sales: What, When, and Where

Generative Adversarial Network (GAN) or Generative AI refer to deep-learning models that can generate high-quality text, images, and other content based on the data they were trained on. In sales, it refers to artificial intelligence systems that create new content, solutions, or ideas based on existing data. All at lightning speed. These AI-powered sales tools help you craft personalized messages, automate tasks, and provide valuable insights for a more efficient and effective sales process.

When and Where to Use Generative AI in Sales (Use Cases)

Businesses that use AI tools in sales see:

  • 50% increase in leads
  • 60% reduction in costs
  • 70% decrease in call time

Currently, Gen AI in sales is making waves across all parts of the funnel - from lead generation and qualification to deal negotiation and post-sale follow-ups. These AI tools can be integrated into CRM platforms, email campaigns, chatbots, and customer relationship management systems, streamlining tasks wherever data is involved. 

In other words, Gen AI in sales makes your life easier, simplifies workflows, and helps you sell more in less time. To name a few ways, it helps with:

  1. Personalized Outreach: Generative AI tools like ChatGPT and Apollo.io help you create personalized email campaigns in seconds by analyzing prospect data and crafting targeted messages.
  2. Sales Coaching: Tools like Sybill and Gong use AI to analyze sales calls, highlight key insights, and offer recommendations to improve your pitch.
  3. Automating Repetitive Tasks: AI-powered platforms like Drift and Exceed.ai handle lead qualification, meeting scheduling, and CRM updates automatically.
  4. Data-Driven Insights: By analyzing data, AI tools like Clari and Humantic AI provide a deeper understanding of customer behavior, helping you personalize your approach and close deals faster.

Let’s discuss the best generative AI tools that will supercharge your sales game, boost productivity, and help you close faster. 

(P.S.: These AI tools for sales do their job well. But they’re also really fun to work with!)

10 Best Generative AI Tools for Sales Team in 2024

1. Sybill.ai

Best for: Personalization and CRM Updates

Sybill.ai transforms your sales process with unmatched precision. It is your diligent note-taker in every meeting, transforming discussions into a clear list of next steps and saving you hours. That’s not it. Sybill also generates accurate deal notes, mimics the seller’s voice for personalized follow-ups, and updates your CRM with insightful, context-aware data. 

Sybill stands out with its holistic approach—analyzing every call and email to capture participants’ pain points and interests. This allows you to tailor pitches, stay relevant in follow-ups, and align your team for more closed deals.  transforms your sales process with precision. It crafts clear and accurate deal notes, clones the seller’s voice for personalized follow-ups, and updates your CRM with context-aware, sales-specific insights.

Why it's worth your time:

  • Emotional intelligence meets generative AI for unparalleled sales support
  • Automatically updates CRM post-calls
  • Seamlessly integrates into your workflow
  • Saves time with high-quality call summaries and follow-up recommendations

Pricing: Contact Sybill for pricing details.

Pro tip: Use Sybill’s Magic Summary to prepare follow-up emails, complete with the next steps, without spending an extra second writing them.

2. Drift

Best for: Prioritizing leads and personalizing customer interactions

Drift is an AI-powered platform that enables personalized customer experiences at scale. Using AI, Drift helps sales teams prioritize leads through an AI-powered engagement score and sends real-time notifications when high-value prospects visit your website. With Drift’s conversational bots, you can initiate meaningful conversations with leads and nurture them through the sales funnel.

Why it's worth your time:

  • Real-time notifications for website visitors.
  • AI-powered scoring to prioritize sales efforts.
  • Seamless integration with other tools.

Pricing: Plans start at $2,500/month (billed annually)

3. Exceed.ai

Best For: Automating lead qualification and engagement

Exceed.ai's virtual sales assistant automates lead engagement, handling everything from qualification to follow-ups. This tool can respond to prospects, handle objections, and even schedule meetings on behalf of sales reps, freeing up their time for higher-value activities.

Why it's worth your time:

  • AI-powered assistant handles repetitive tasks like scheduling and qualifying leads.
  • Seamlessly integrates with chatbots and email.

Pricing: Available upon request.

4. Apollo.io

Best For: Improving outreach with data-driven insights

Apollo.io is an all-in-one sales intelligence platform with an AI-powered assistant that personalizes emails for prospects. Its huge database of over 260 million contacts allows you to find, email, and close deals all in one place. Apollo AI’s ability to craft hyper-personalized emails and follow-ups makes it a powerful tool for B2B sales.

Why it's worth your time:

  • Massive database of companies and contacts.
  • AI-powered assistant to personalize emails at scale.

Pricing: Free plans available. Paid plans start at $49/month.

5. Lavender

Best For: Enhancing quality and effectiveness of communication

Lavender.ai uses AI to help sales teams craft more effective emails. Its Email Coach feature gives real-time feedback on email drafts, helping you increase reply rates and engagement. With data-driven insights and personalization, Lavender makes sure every email hits the mark.

Why it's worth your time:

  • AI-powered Email Coach for real-time improvements.
  • Data-driven suggestions for personalization.

Pricing: Paid plans start at $29/month.

6. Vidyard

Best For: Personalizing video outreach effortlessly

Vidyard is the go-to platform for sales teams that want to engage prospects through AI-powered video messaging. With Vidyard, you can create personalized video messages, host videos, and manage asynchronous communications, making it easier to connect with prospects.

Why it's worth your time:

  • AI-powered video messaging for personalized outreach.
  • Seamless video hosting and digital sales rooms.

Pricing: Available upon request. 

7. Humantic AI

Best For: Enhancing sales conversations with personality insights

Humantic AI uses buyer personality analysis to help sales teams personalize outreach. Its Personality AI Dashboard integrates with CRM tools like Salesforce, offering valuable insights into customer personalities and engagement styles.

Why it's worth your time:

  • Personality insights to personalize outreach and improve conversions.
  • AI-powered buyer analysis.

Pricing: Plans start at $180/month, billed annually.

8. Gong.io

Best For: Deep revenue insights and deal tracking

Gong is a powerful revenue intelligence platform that turns customer interactions into actionable insights. Whether it’s analyzing sales calls or auto-dialing contacts, Gong’s AI-backed features help you close more deals with data-driven recommendations.

With Gong, you get AI-generated call highlights, recommended actions, and CRM updates, all designed to streamline your workflow.

Why it's worth your time:

  • AI insights to help close deals faster.
  • Automated workflows and CRM integration.
  • Real-time coaching recommendations.

Pricing: Available upon request.

9. Clari

Best For: Revenue insights and forecasting

Clari offers AI-powered revenue intelligence, providing visibility into deals, accounts, and sales performance. With its forecasting and deal-lifecycle tracking, Clari helps teams streamline their revenue operations and ensure their sales projections are on point.

Why it's worth your time:

  • AI-powered forecasts for better deal visibility.
  • Automated activity and CRM updates.

Pricing: Contact Clari for custom pricing.

10. ChatGPT

Best For: Variety of sales tasks

OpenAI’s ChatGPT disrupted our perception of leveraging gen AI in sales with its ability to simulate conversations, generate personalized emails, and create sales scripts. Whether you’re practicing for a sales call or drafting the perfect email, ChatGPT brings unparalleled versatility to the table and can also help sales professionals in some unexpected ways.

Why it's worth your time:

Pricing: Free with paid plans starting at $20/month.

TL;DR

Things to Consider Before Using AI in Sales

Before diving into the above AI tools for sales, assess your team’s specific needs. If you need help with lead engagement, CRM automation, or personalized outreach, you need to identify key areas where AI can make a difference. This will help you choose the right tool.

1. Define Your Goals

Before adopting any AI tool for sales, clearly outline what you hope to achieve. Are you looking to automate repetitive tasks, enhance lead qualification, improve customer engagement, or generate insights from sales data? Setting specific, measurable goals will help you select the right tools and measure their effectiveness. Additionally, evaluate your current sales processes to identify areas where AI can add value. Analyze your workflows to determine which tasks are time-consuming or repetitive, and consider how AI can streamline these processes. 

2. Choose the Right Tool

Not all AI tools are created equal. So, take ample time to research and compare different options based on features, ease of use, integration capabilities, and pricing. Consider what specific functionalities are essential for your team, such as lead scoring, email automation, or analytics.

3. Data Quality and Management

AI relies heavily on data to function effectively, and hence, ensure your existing data is clean, accurate, and well-organized before implementation. Poor-quality data can lead to incorrect insights and negatively impact your sales efforts.

4. Integration with Existing Systems

A smooth integration process of AI sales tools can minimize disruption and allow for a more seamless transition to AI-enhanced workflows. So, look for tools offering robust integration options to ensure compatibility with your existing tech stack.

5. Train, Monitor and Adjust

Investing in new technology requires an investment in training your team. Before implementing any AI tool for sales, ensure that your sales professionals understand how to use the AI tools effectively and look for solutions offering comprehensive training resources and ongoing support to help them adapt to it.

Once implemented, continuously monitor the performance of your AI tools against your set goals. Collecting feedback from your team and analyzing the data can help you optimize performance and improve results by making adjustments.

6. Ethics and Compliance

Be aware of the ethical considerations surrounding AI, especially regarding data privacy and compliance with regulations like GDPR. Ensure that your use of AI tools respects customer privacy and adheres to relevant laws. It’s also essential to pinpoint potential vulnerabilities specific to AI platforms. Train your team to monitor AI outputs and flag any abnormalities is one way to recognize and prevent such attacks.

Moreover, ensure that sensitive data is protected from attacks and implement consolidated policies to minimize the risk of such attacks.

7. Cost-Benefit Analysis

Consider the costs associated with implementing AI tools, including subscription fees, training costs, and potential downtime during the transition. Weigh these costs against the expected benefits, such as increased productivity and revenue, to determine if the investment is worthwhile for your organization.

8. Cultural Readiness

Before implementing AI tools for sales performance and operations, check whether your team is ready for AI adoption. A culture that embraces innovation and change will facilitate a smoother transition to AI-enhanced sales processes. Thus, encourage open communication about the benefits and challenges of artificial intelligence, and involve your team in the decision-making process to foster buy-in.

Say No to Tedious Tasks with AI

Today, having a generative AI as your sidekick is a no-brainer, and manually doing everything is a thing of the past. It’s time to embrace gen AI sales tools—not just to streamline your workflows and boost productivity, but to close deals faster and more efficiently. 

Meanwhile, try Sybill for free to make your life easier. 

Get started with Sybill

Accelerate your sales with your personal assistant

Get Started Free

Table of Contents

Get started with Sybill

Accelerate your sales with your personal assistant

Get Started Free

Still relying on ChatGPT for tasks like analysis, automation, and research? While its 2022 debut transformed how we leverage generative AI, especially in sales, it’s now 2024, and far more advanced AI tools are available. 

In the lightning-fast world of sales, where things change by the minute, staying ahead with speed, dexterity, empathy, and efficiency is crucial. And that’s precisely what top-of-the-line generative AI sales tools are enabling for sales pros like you. (Tony Stark had Jarvis; why settle for just ChatGPT when you can upgrade?)

But first, some fundamentals.

Generative AI in Sales: What, When, and Where

Generative Adversarial Network (GAN) or Generative AI refer to deep-learning models that can generate high-quality text, images, and other content based on the data they were trained on. In sales, it refers to artificial intelligence systems that create new content, solutions, or ideas based on existing data. All at lightning speed. These AI-powered sales tools help you craft personalized messages, automate tasks, and provide valuable insights for a more efficient and effective sales process.

When and Where to Use Generative AI in Sales (Use Cases)

Businesses that use AI tools in sales see:

  • 50% increase in leads
  • 60% reduction in costs
  • 70% decrease in call time

Currently, Gen AI in sales is making waves across all parts of the funnel - from lead generation and qualification to deal negotiation and post-sale follow-ups. These AI tools can be integrated into CRM platforms, email campaigns, chatbots, and customer relationship management systems, streamlining tasks wherever data is involved. 

In other words, Gen AI in sales makes your life easier, simplifies workflows, and helps you sell more in less time. To name a few ways, it helps with:

  1. Personalized Outreach: Generative AI tools like ChatGPT and Apollo.io help you create personalized email campaigns in seconds by analyzing prospect data and crafting targeted messages.
  2. Sales Coaching: Tools like Sybill and Gong use AI to analyze sales calls, highlight key insights, and offer recommendations to improve your pitch.
  3. Automating Repetitive Tasks: AI-powered platforms like Drift and Exceed.ai handle lead qualification, meeting scheduling, and CRM updates automatically.
  4. Data-Driven Insights: By analyzing data, AI tools like Clari and Humantic AI provide a deeper understanding of customer behavior, helping you personalize your approach and close deals faster.

Let’s discuss the best generative AI tools that will supercharge your sales game, boost productivity, and help you close faster. 

(P.S.: These AI tools for sales do their job well. But they’re also really fun to work with!)

10 Best Generative AI Tools for Sales Team in 2024

1. Sybill.ai

Best for: Personalization and CRM Updates

Sybill.ai transforms your sales process with unmatched precision. It is your diligent note-taker in every meeting, transforming discussions into a clear list of next steps and saving you hours. That’s not it. Sybill also generates accurate deal notes, mimics the seller’s voice for personalized follow-ups, and updates your CRM with insightful, context-aware data. 

Sybill stands out with its holistic approach—analyzing every call and email to capture participants’ pain points and interests. This allows you to tailor pitches, stay relevant in follow-ups, and align your team for more closed deals.  transforms your sales process with precision. It crafts clear and accurate deal notes, clones the seller’s voice for personalized follow-ups, and updates your CRM with context-aware, sales-specific insights.

Why it's worth your time:

  • Emotional intelligence meets generative AI for unparalleled sales support
  • Automatically updates CRM post-calls
  • Seamlessly integrates into your workflow
  • Saves time with high-quality call summaries and follow-up recommendations

Pricing: Contact Sybill for pricing details.

Pro tip: Use Sybill’s Magic Summary to prepare follow-up emails, complete with the next steps, without spending an extra second writing them.

2. Drift

Best for: Prioritizing leads and personalizing customer interactions

Drift is an AI-powered platform that enables personalized customer experiences at scale. Using AI, Drift helps sales teams prioritize leads through an AI-powered engagement score and sends real-time notifications when high-value prospects visit your website. With Drift’s conversational bots, you can initiate meaningful conversations with leads and nurture them through the sales funnel.

Why it's worth your time:

  • Real-time notifications for website visitors.
  • AI-powered scoring to prioritize sales efforts.
  • Seamless integration with other tools.

Pricing: Plans start at $2,500/month (billed annually)

3. Exceed.ai

Best For: Automating lead qualification and engagement

Exceed.ai's virtual sales assistant automates lead engagement, handling everything from qualification to follow-ups. This tool can respond to prospects, handle objections, and even schedule meetings on behalf of sales reps, freeing up their time for higher-value activities.

Why it's worth your time:

  • AI-powered assistant handles repetitive tasks like scheduling and qualifying leads.
  • Seamlessly integrates with chatbots and email.

Pricing: Available upon request.

4. Apollo.io

Best For: Improving outreach with data-driven insights

Apollo.io is an all-in-one sales intelligence platform with an AI-powered assistant that personalizes emails for prospects. Its huge database of over 260 million contacts allows you to find, email, and close deals all in one place. Apollo AI’s ability to craft hyper-personalized emails and follow-ups makes it a powerful tool for B2B sales.

Why it's worth your time:

  • Massive database of companies and contacts.
  • AI-powered assistant to personalize emails at scale.

Pricing: Free plans available. Paid plans start at $49/month.

5. Lavender

Best For: Enhancing quality and effectiveness of communication

Lavender.ai uses AI to help sales teams craft more effective emails. Its Email Coach feature gives real-time feedback on email drafts, helping you increase reply rates and engagement. With data-driven insights and personalization, Lavender makes sure every email hits the mark.

Why it's worth your time:

  • AI-powered Email Coach for real-time improvements.
  • Data-driven suggestions for personalization.

Pricing: Paid plans start at $29/month.

6. Vidyard

Best For: Personalizing video outreach effortlessly

Vidyard is the go-to platform for sales teams that want to engage prospects through AI-powered video messaging. With Vidyard, you can create personalized video messages, host videos, and manage asynchronous communications, making it easier to connect with prospects.

Why it's worth your time:

  • AI-powered video messaging for personalized outreach.
  • Seamless video hosting and digital sales rooms.

Pricing: Available upon request. 

7. Humantic AI

Best For: Enhancing sales conversations with personality insights

Humantic AI uses buyer personality analysis to help sales teams personalize outreach. Its Personality AI Dashboard integrates with CRM tools like Salesforce, offering valuable insights into customer personalities and engagement styles.

Why it's worth your time:

  • Personality insights to personalize outreach and improve conversions.
  • AI-powered buyer analysis.

Pricing: Plans start at $180/month, billed annually.

8. Gong.io

Best For: Deep revenue insights and deal tracking

Gong is a powerful revenue intelligence platform that turns customer interactions into actionable insights. Whether it’s analyzing sales calls or auto-dialing contacts, Gong’s AI-backed features help you close more deals with data-driven recommendations.

With Gong, you get AI-generated call highlights, recommended actions, and CRM updates, all designed to streamline your workflow.

Why it's worth your time:

  • AI insights to help close deals faster.
  • Automated workflows and CRM integration.
  • Real-time coaching recommendations.

Pricing: Available upon request.

9. Clari

Best For: Revenue insights and forecasting

Clari offers AI-powered revenue intelligence, providing visibility into deals, accounts, and sales performance. With its forecasting and deal-lifecycle tracking, Clari helps teams streamline their revenue operations and ensure their sales projections are on point.

Why it's worth your time:

  • AI-powered forecasts for better deal visibility.
  • Automated activity and CRM updates.

Pricing: Contact Clari for custom pricing.

10. ChatGPT

Best For: Variety of sales tasks

OpenAI’s ChatGPT disrupted our perception of leveraging gen AI in sales with its ability to simulate conversations, generate personalized emails, and create sales scripts. Whether you’re practicing for a sales call or drafting the perfect email, ChatGPT brings unparalleled versatility to the table and can also help sales professionals in some unexpected ways.

Why it's worth your time:

Pricing: Free with paid plans starting at $20/month.

TL;DR

Things to Consider Before Using AI in Sales

Before diving into the above AI tools for sales, assess your team’s specific needs. If you need help with lead engagement, CRM automation, or personalized outreach, you need to identify key areas where AI can make a difference. This will help you choose the right tool.

1. Define Your Goals

Before adopting any AI tool for sales, clearly outline what you hope to achieve. Are you looking to automate repetitive tasks, enhance lead qualification, improve customer engagement, or generate insights from sales data? Setting specific, measurable goals will help you select the right tools and measure their effectiveness. Additionally, evaluate your current sales processes to identify areas where AI can add value. Analyze your workflows to determine which tasks are time-consuming or repetitive, and consider how AI can streamline these processes. 

2. Choose the Right Tool

Not all AI tools are created equal. So, take ample time to research and compare different options based on features, ease of use, integration capabilities, and pricing. Consider what specific functionalities are essential for your team, such as lead scoring, email automation, or analytics.

3. Data Quality and Management

AI relies heavily on data to function effectively, and hence, ensure your existing data is clean, accurate, and well-organized before implementation. Poor-quality data can lead to incorrect insights and negatively impact your sales efforts.

4. Integration with Existing Systems

A smooth integration process of AI sales tools can minimize disruption and allow for a more seamless transition to AI-enhanced workflows. So, look for tools offering robust integration options to ensure compatibility with your existing tech stack.

5. Train, Monitor and Adjust

Investing in new technology requires an investment in training your team. Before implementing any AI tool for sales, ensure that your sales professionals understand how to use the AI tools effectively and look for solutions offering comprehensive training resources and ongoing support to help them adapt to it.

Once implemented, continuously monitor the performance of your AI tools against your set goals. Collecting feedback from your team and analyzing the data can help you optimize performance and improve results by making adjustments.

6. Ethics and Compliance

Be aware of the ethical considerations surrounding AI, especially regarding data privacy and compliance with regulations like GDPR. Ensure that your use of AI tools respects customer privacy and adheres to relevant laws. It’s also essential to pinpoint potential vulnerabilities specific to AI platforms. Train your team to monitor AI outputs and flag any abnormalities is one way to recognize and prevent such attacks.

Moreover, ensure that sensitive data is protected from attacks and implement consolidated policies to minimize the risk of such attacks.

7. Cost-Benefit Analysis

Consider the costs associated with implementing AI tools, including subscription fees, training costs, and potential downtime during the transition. Weigh these costs against the expected benefits, such as increased productivity and revenue, to determine if the investment is worthwhile for your organization.

8. Cultural Readiness

Before implementing AI tools for sales performance and operations, check whether your team is ready for AI adoption. A culture that embraces innovation and change will facilitate a smoother transition to AI-enhanced sales processes. Thus, encourage open communication about the benefits and challenges of artificial intelligence, and involve your team in the decision-making process to foster buy-in.

Say No to Tedious Tasks with AI

Today, having a generative AI as your sidekick is a no-brainer, and manually doing everything is a thing of the past. It’s time to embrace gen AI sales tools—not just to streamline your workflows and boost productivity, but to close deals faster and more efficiently. 

Meanwhile, try Sybill for free to make your life easier. 

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