November 2, 2024
Most sales professionals fail not due to a lack of talent but insufficient training, discipline, and structure. This often results in sales leaders feeling overwhelmed and constantly having to rescue deals.
Ineffective sales communication and methodologies can lead to poor prospecting, inadequate CRM management, and internal team conflicts. Therefore, the need for sales training is more paramount than ever.
Sales training programs and courses can significantly enhance performance, drive business growth, foster better customer relationships, reduce turnover among sales personnel, lower selling costs, and ultimately boost profitability.
Let’s explore how sales training offers a comprehensive framework for consistent growth with tailored solutions, even in remote settings.
Why is Sales Training a Smart Move for Growth?
Sales training equips sales professionals with the necessary skills to excel in their roles, focusing on both interpersonal and technical abilities. These courses focus on refining essential soft skills like understanding customer pain points and building long-term relationships, while also developing hard skills like delivering persuasive product presentations and closing deals effectively.
In today’s attention-deficit economy, capturing a prospect’s attention has never been more challenging. Mastering new strategies and tactics is crucial for overcoming distractions and avoiding information overload. Neglecting to do so can jeopardize your sales quota and career.
So, what sets successful salespeople apart? How do some consistently rise above the noise and keep buyers engaged throughout the process? It’s neither luck nor magic—it's about consistently applying proven strategies and tactics to close impactfully and achieve exceptional results.
To help you hone the right skills, we’ve filtered down the essential B2B sales courses based on the sales areas you’re aiming to improve.
While selecting the suitable one from the below list, look for programs and courses emphasizing actionable tactics and practical skills for continuous improvement over theoretical knowledge.
For: Sales professionals and small business owners
Duration: 3 hours and 12 minutes
Price: Free
Format: Online modules
HubSpot Academy’s Inbound Sales Certification course provides valuable insights into finding and identifying prospects, grasping their pain points, and guiding them toward the right solutions.
Through 22 comprehensive video lessons, you'll also learn how to craft impactful sales presentations to captivate your audience and yield successful outcomes. Upon completion, you’ll earn a certificate and digital badge to display on your LinkedIn profile, personal website, or any preferred platform to highlight your expertise.
Key Takeaways:
For: Sales reps struggling to close deals and hit target
Duration: Variable
Price: Contact Sales Insights Lab for details
Format: Virtual sessions; online modules
The Sales Insights Lab Accelerator is a data-driven sales training program that equips you with essential tools and strategies. It focuses on helping you find high-quality leads, secure more appointments with potential customers, close more deals, and even command higher prices for your products or services.
Additionally, the program connects you with a community of like-minded salespeople and business owners, offering a space to exchange ideas and stay accountable.
Key Lessons
For: Sales professionals, sales managers, and customer success teams
Duration: Varies
Price: Varies (Between $1,000 and $3,000; contact for details)
Format: Self-paced online learning modules; virtual and on-site instructor-led training
This B2B sales training program offers insights into B2B selling processes, especially discovery as an ongoing tool in the sales process.
Backed by Sandler’s extensive research in sales practices and behavioral change, it covers everything from uncovering your prospect’s motivation, budget, and decision-making process to sealing the deal.
Key Takeaways:
For: B2B Sales Teams
Duration: Varies
Price: Contact Corporate Visions for details
Format: On-demand online modules; virtual and in-person instructor-led training
This B2B sales training program taps into buyer psychology, focusing on the science behind the decision-making process and why buyers ‘act the way they do.’
If your team is facing challenges while effectively engaging with buyers, this program can be resourceful by providing access to practical tools and strategies for improving the sales approach.
The outcome? A higher success rate in closing deals and a more robust sales pipeline.
Key Takeaways:
For: Sales professionals, sales leaders, and marketers
Duration: Varies
Price: Contact for details
Format: Five four-hour virtual workshops via Zoom
Richardson Sales Performance provides a consultative selling workshop that focuses on strengthening collaboration with customers through a customer-centric approach. This workshop highlights the essential sales behaviors needed to achieve better results and shorten the sales cycle.
Designed specifically for B2B sales professionals, the course emphasizes consultative selling techniques, leveraging years of expertise in refining sales strategies to drive performance improvements.
Key Takeaways:
For: Sales professionals and Sales Managers
Duration: Varies
Price: $1,825 to $1,950 (depends on location; contact for details)
Format: Onsite and virtual classroom options available
Korn Ferry’s sales training programs aim to revolutionize sales culture and strengthen leadership capabilities through advanced technology and immersive learning experiences. The program offers a plethora of sales training courses focused on transforming sales behaviors, enhancing customer interactions, and driving account growth.
Tailored for organizations looking to boost their sales team’s effectiveness and elevate customer experiences, it leverages innovative tech solutions and comprehensive learning paths to achieve impactful results.
Key Takeaways:
For: SaaS founders, sales teams, lead gen specialists
Duration: 3 hours and 45 minutes (approximately)
Price: Free
Format: Online Modules
The Multichannel Cold Outreach Course is designed to elevate your outreach strategy by blending emails, LinkedIn, phone calls, and other channels into a cohesive, results-driven approach.
Spanning 17 modules, the course covers crafting impactful cold emails, leveraging LinkedIn for social selling, and refining your outreach tactics for maximum effectiveness. Upon completion, you’ll receive a certificate to validate your newly acquired skills.
Key Takeaways:
For: B2B sales professionals
Duration: Varies (From 7-week to 3 months cohort-based programs)
Price: Contact for details
Format: Varies (self-paced and live modules, instructor-led cohort sessions, including practical exercises and real-world applications)
The Sales Evangelist, spearheaded by Donald Kelly, provides an extensive suite of sales training programs tailored to equip B2B sellers at all experience levels.
From foundational sales skills and LinkedIn prospecting techniques to corporate training and a dedicated sales mastermind group, each program aims to establish effective sales habits, boost pipeline growth through strategic outreach, and drive better closing rates.
Key Takeaways:
For: Sales managers
Duration: On-site (2 days) or 7 Virtual Sessions (2 hours each)
Price: Varies
Format: Delivery format: On-site and virtual instructor-led training; digital blended learning
Sales Readiness Group’s High-Impact Sales Management Training program equips managers with the essential framework, skills, and tools to effectively build and lead their sales teams.
This B2B sales course emphasizes hands-on learning through experiential training, allowing participants to apply concepts in real-world scenarios. To drive long-term results, the program also includes reinforcement strategies designed to sustain and elevate sales success over time.
Key Takeaways:
For: SaaS sales managers within the first two years of their management journey, account executive managers
Duration: 6 days (2 hours per day)
Price: $1600
Format: Live virtual training sessions
The Frontline AE Management course draws on proven practices and strategies from top Silicon Valley SaaS companies. It dives into essential topics such as territory planning, cultivating a strong sales culture, boosting productivity, coaching for peak performance, accurate forecasting, and effective recruiting.
The course also provides continuous support and a wealth of post-training resources to foster ongoing professional growth.
Key Takeaways:
For: Sales teams looking to boost effectiveness
Duration: Varies
Price: Varies (Check John Barrows for details)
Format: Depends on organizational needs
Sell Better by John Barrows offers extensive, customizable training programs designed to meet the diverse needs of sales teams. It focuses on practical techniques, high-quality engagement, and strategic sales execution.
The training program is helping several sales teams boost effectiveness with strategies for the full cycle, emphasizing integrity and logical selling
Key Takeaways:
For: Women in SaaS sales
Duration: Varies
Price: Vary per session (Ranging from $250 per one-hour session to $1,500 for other session types)
Format: Virtual coaching sessions
Alexine Mudawar’s Women in Sales program is dedicated to uplifting and empowering female sales professionals. This initiative provides confidence coaching and connects participants with a global community of over 17,000 members.
Through live events, webinars, and educational resources, the program addresses topics such as leadership, balancing motherhood with sales careers, and effective job searching. It offers women the tools they need to develop their brands, navigate their career paths with assurance, and access a wealth of supportive resources.
Key Takeaways:
For: B2B sales executives, account managers, sales leaders, and pre-and post-sales tech support
Duration: Varies
Price: Contact for details
Format: On-site and virtual coaching sessions; on-demand learning modules
ASLAN sales training programs cater to different sales roles. The programs are customizable, covering training areas such as prospecting, closing, customer service, and leadership.
Key Takeaways:
For: Sales reps with 3-6 months experience
Duration: Varies
Price: Salesforce’s proprietary platform Trailhead is free for anyone to use. The Salesforce Sales Representative Certification exam costs $200 plus applicable taxes as required per local law.
Format: Self-guided online learning on Trailhead. A proctored exam for the certification can be taken on-site or online.
Salesforce provides a specialized certification program tailored for sales professionals aiming to enhance their customer-focused selling skills. It emphasizes essential competencies such as effective customer communication, research, discovery, collaborative selling, value-based selling, and strategic account planning.
This program is perfect for those looking to elevate their sales careers through innovative customer-centric approaches using the Salesforce ecosystem.
Key Takeaways:
For: Beginner sales professionals
Duration: 15.5 hours
Price: Varies
Format: Online modules
If you’re new to sales, GoSkills' Introduction to Sales course provides the foundational skills necessary to kickstart your career. This online training program features 31 straightforward tutorials that delve into key sales competencies, including prospecting, creating impactful sales presentations, and mastering the art of closing deals.
While designed for beginners, this course also awards an official certification upon completion, making it an excellent choice for new sales representatives looking to enhance their credentials.
Key Lessons
Successful sales professionals don’t rely on chance; they leverage proven strategies and inculcate ongoing training to continuously elevate their game. So, whether you’re a seasoned pro or just starting, effective sales training can help you stand out in the competitive market.
Now is the time to take action—choose the best B2B sales course aligning perfectly with you and your team's goals for high performance.
Most sales professionals fail not due to a lack of talent but insufficient training, discipline, and structure. This often results in sales leaders feeling overwhelmed and constantly having to rescue deals.
Ineffective sales communication and methodologies can lead to poor prospecting, inadequate CRM management, and internal team conflicts. Therefore, the need for sales training is more paramount than ever.
Sales training programs and courses can significantly enhance performance, drive business growth, foster better customer relationships, reduce turnover among sales personnel, lower selling costs, and ultimately boost profitability.
Let’s explore how sales training offers a comprehensive framework for consistent growth with tailored solutions, even in remote settings.
Why is Sales Training a Smart Move for Growth?
Sales training equips sales professionals with the necessary skills to excel in their roles, focusing on both interpersonal and technical abilities. These courses focus on refining essential soft skills like understanding customer pain points and building long-term relationships, while also developing hard skills like delivering persuasive product presentations and closing deals effectively.
In today’s attention-deficit economy, capturing a prospect’s attention has never been more challenging. Mastering new strategies and tactics is crucial for overcoming distractions and avoiding information overload. Neglecting to do so can jeopardize your sales quota and career.
So, what sets successful salespeople apart? How do some consistently rise above the noise and keep buyers engaged throughout the process? It’s neither luck nor magic—it's about consistently applying proven strategies and tactics to close impactfully and achieve exceptional results.
To help you hone the right skills, we’ve filtered down the essential B2B sales courses based on the sales areas you’re aiming to improve.
While selecting the suitable one from the below list, look for programs and courses emphasizing actionable tactics and practical skills for continuous improvement over theoretical knowledge.
For: Sales professionals and small business owners
Duration: 3 hours and 12 minutes
Price: Free
Format: Online modules
HubSpot Academy’s Inbound Sales Certification course provides valuable insights into finding and identifying prospects, grasping their pain points, and guiding them toward the right solutions.
Through 22 comprehensive video lessons, you'll also learn how to craft impactful sales presentations to captivate your audience and yield successful outcomes. Upon completion, you’ll earn a certificate and digital badge to display on your LinkedIn profile, personal website, or any preferred platform to highlight your expertise.
Key Takeaways:
For: Sales reps struggling to close deals and hit target
Duration: Variable
Price: Contact Sales Insights Lab for details
Format: Virtual sessions; online modules
The Sales Insights Lab Accelerator is a data-driven sales training program that equips you with essential tools and strategies. It focuses on helping you find high-quality leads, secure more appointments with potential customers, close more deals, and even command higher prices for your products or services.
Additionally, the program connects you with a community of like-minded salespeople and business owners, offering a space to exchange ideas and stay accountable.
Key Lessons
For: Sales professionals, sales managers, and customer success teams
Duration: Varies
Price: Varies (Between $1,000 and $3,000; contact for details)
Format: Self-paced online learning modules; virtual and on-site instructor-led training
This B2B sales training program offers insights into B2B selling processes, especially discovery as an ongoing tool in the sales process.
Backed by Sandler’s extensive research in sales practices and behavioral change, it covers everything from uncovering your prospect’s motivation, budget, and decision-making process to sealing the deal.
Key Takeaways:
For: B2B Sales Teams
Duration: Varies
Price: Contact Corporate Visions for details
Format: On-demand online modules; virtual and in-person instructor-led training
This B2B sales training program taps into buyer psychology, focusing on the science behind the decision-making process and why buyers ‘act the way they do.’
If your team is facing challenges while effectively engaging with buyers, this program can be resourceful by providing access to practical tools and strategies for improving the sales approach.
The outcome? A higher success rate in closing deals and a more robust sales pipeline.
Key Takeaways:
For: Sales professionals, sales leaders, and marketers
Duration: Varies
Price: Contact for details
Format: Five four-hour virtual workshops via Zoom
Richardson Sales Performance provides a consultative selling workshop that focuses on strengthening collaboration with customers through a customer-centric approach. This workshop highlights the essential sales behaviors needed to achieve better results and shorten the sales cycle.
Designed specifically for B2B sales professionals, the course emphasizes consultative selling techniques, leveraging years of expertise in refining sales strategies to drive performance improvements.
Key Takeaways:
For: Sales professionals and Sales Managers
Duration: Varies
Price: $1,825 to $1,950 (depends on location; contact for details)
Format: Onsite and virtual classroom options available
Korn Ferry’s sales training programs aim to revolutionize sales culture and strengthen leadership capabilities through advanced technology and immersive learning experiences. The program offers a plethora of sales training courses focused on transforming sales behaviors, enhancing customer interactions, and driving account growth.
Tailored for organizations looking to boost their sales team’s effectiveness and elevate customer experiences, it leverages innovative tech solutions and comprehensive learning paths to achieve impactful results.
Key Takeaways:
For: SaaS founders, sales teams, lead gen specialists
Duration: 3 hours and 45 minutes (approximately)
Price: Free
Format: Online Modules
The Multichannel Cold Outreach Course is designed to elevate your outreach strategy by blending emails, LinkedIn, phone calls, and other channels into a cohesive, results-driven approach.
Spanning 17 modules, the course covers crafting impactful cold emails, leveraging LinkedIn for social selling, and refining your outreach tactics for maximum effectiveness. Upon completion, you’ll receive a certificate to validate your newly acquired skills.
Key Takeaways:
For: B2B sales professionals
Duration: Varies (From 7-week to 3 months cohort-based programs)
Price: Contact for details
Format: Varies (self-paced and live modules, instructor-led cohort sessions, including practical exercises and real-world applications)
The Sales Evangelist, spearheaded by Donald Kelly, provides an extensive suite of sales training programs tailored to equip B2B sellers at all experience levels.
From foundational sales skills and LinkedIn prospecting techniques to corporate training and a dedicated sales mastermind group, each program aims to establish effective sales habits, boost pipeline growth through strategic outreach, and drive better closing rates.
Key Takeaways:
For: Sales managers
Duration: On-site (2 days) or 7 Virtual Sessions (2 hours each)
Price: Varies
Format: Delivery format: On-site and virtual instructor-led training; digital blended learning
Sales Readiness Group’s High-Impact Sales Management Training program equips managers with the essential framework, skills, and tools to effectively build and lead their sales teams.
This B2B sales course emphasizes hands-on learning through experiential training, allowing participants to apply concepts in real-world scenarios. To drive long-term results, the program also includes reinforcement strategies designed to sustain and elevate sales success over time.
Key Takeaways:
For: SaaS sales managers within the first two years of their management journey, account executive managers
Duration: 6 days (2 hours per day)
Price: $1600
Format: Live virtual training sessions
The Frontline AE Management course draws on proven practices and strategies from top Silicon Valley SaaS companies. It dives into essential topics such as territory planning, cultivating a strong sales culture, boosting productivity, coaching for peak performance, accurate forecasting, and effective recruiting.
The course also provides continuous support and a wealth of post-training resources to foster ongoing professional growth.
Key Takeaways:
For: Sales teams looking to boost effectiveness
Duration: Varies
Price: Varies (Check John Barrows for details)
Format: Depends on organizational needs
Sell Better by John Barrows offers extensive, customizable training programs designed to meet the diverse needs of sales teams. It focuses on practical techniques, high-quality engagement, and strategic sales execution.
The training program is helping several sales teams boost effectiveness with strategies for the full cycle, emphasizing integrity and logical selling
Key Takeaways:
For: Women in SaaS sales
Duration: Varies
Price: Vary per session (Ranging from $250 per one-hour session to $1,500 for other session types)
Format: Virtual coaching sessions
Alexine Mudawar’s Women in Sales program is dedicated to uplifting and empowering female sales professionals. This initiative provides confidence coaching and connects participants with a global community of over 17,000 members.
Through live events, webinars, and educational resources, the program addresses topics such as leadership, balancing motherhood with sales careers, and effective job searching. It offers women the tools they need to develop their brands, navigate their career paths with assurance, and access a wealth of supportive resources.
Key Takeaways:
For: B2B sales executives, account managers, sales leaders, and pre-and post-sales tech support
Duration: Varies
Price: Contact for details
Format: On-site and virtual coaching sessions; on-demand learning modules
ASLAN sales training programs cater to different sales roles. The programs are customizable, covering training areas such as prospecting, closing, customer service, and leadership.
Key Takeaways:
For: Sales reps with 3-6 months experience
Duration: Varies
Price: Salesforce’s proprietary platform Trailhead is free for anyone to use. The Salesforce Sales Representative Certification exam costs $200 plus applicable taxes as required per local law.
Format: Self-guided online learning on Trailhead. A proctored exam for the certification can be taken on-site or online.
Salesforce provides a specialized certification program tailored for sales professionals aiming to enhance their customer-focused selling skills. It emphasizes essential competencies such as effective customer communication, research, discovery, collaborative selling, value-based selling, and strategic account planning.
This program is perfect for those looking to elevate their sales careers through innovative customer-centric approaches using the Salesforce ecosystem.
Key Takeaways:
For: Beginner sales professionals
Duration: 15.5 hours
Price: Varies
Format: Online modules
If you’re new to sales, GoSkills' Introduction to Sales course provides the foundational skills necessary to kickstart your career. This online training program features 31 straightforward tutorials that delve into key sales competencies, including prospecting, creating impactful sales presentations, and mastering the art of closing deals.
While designed for beginners, this course also awards an official certification upon completion, making it an excellent choice for new sales representatives looking to enhance their credentials.
Key Lessons
Successful sales professionals don’t rely on chance; they leverage proven strategies and inculcate ongoing training to continuously elevate their game. So, whether you’re a seasoned pro or just starting, effective sales training can help you stand out in the competitive market.
Now is the time to take action—choose the best B2B sales course aligning perfectly with you and your team's goals for high performance.
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